July 2012 // Adelaide Matters Magazine - Australia Interview with Jo Fahy of Such Great Heights (soon after launch) in Adelaide Matters Magazine...Jo Fahy & Ryan O'Connor's creative ambitions have been simmering for several years but are finally being let loose on a range of children's products. The husband-and-wife team has launched Such Great Heights, a children's lifestyle brand with three products - a tent, adventure cape and merit badges. "We want the brand to represent high end design, natural materials and quality craftsmanship" Jo says. "Lots of kids" stuff is not good quality and has no longevity, so we wanted to offer an alternative and we want parents to like our products too." Jo, a paediatric physio with a background in fashion design, says she and Ryan, who studied film and television production, had wanted to run a business together but it wasn't until they had their daughters, Daisy and Grace, that their direction became clearer. "We enjoyed making things for the girls, styling their rooms and theming their birthday parties," Jo says. "We thought well, we're good at this so let's focus on children" The couple sought advice from their Business Enterprise Centre (BEC) and were encouraged to continue. "I remember feeling overwhelmed and thinking I'm not sure I'm a business person," Jo says. "But when we went back to the BEC a few months later, we found we were on the right track". Their A-Frame tent is made from WA timber and a cotton canvas cover, which is available in several print designs and the merit badges, commemorating childhood milestones, can be sewn onto the tent or a jacket or a cap. "Our products are all about encouraging children to play and let their imaginations run wild,"Jo says.